Boost Shopify Sales: 3 Little-Known Strategies That Are Game Changers
Sep 30, 2024
Boost Shopify Sales: 3 Little-Known Strategies That Are Game Changers
E-commerce sales are projected to increase by 39% and hit $7.96 trillion by 2027. It indicates that this industry offers massive growth opportunities for all retailers. Unsurprisingly, it has also become the most crowded and highly competitive marketplace.
Creating the Shopify store is easier here, but lifting it off the ground is a real challenge. Many businesses undoubtedly use traditional methods (ads or discounts) to support their work. Unfortunately, they are failing to drive traffic to their businesses.
If, unlike them, you want to get thousands of transactions daily, think of winning ecommerce sales strategies like those revealed here and execute them. These Shopify growth hacks are unique, help you boost your sales, and set your Shopify store apart.
So, let’s look over those most promising and actionable strategies here!
Why It's Crucial to Innovate in Shopify Sales Strategies
Most entrepreneurs who want to establish an online ecommerce business choose Shopify. The intuitive interface, extensive range of applications and integrations, and customized themes make Shopify a popular choice.
The platform ranks fourth among the top five ecommerce platforms and alone has more than 2.3 million stores. So, if you plan to build a Shopify store, succeeding and becoming a profitable business on this crowded platform will be challenging.
The data reveals that only 5 to 10% of Shopify stores successfully launch profitable businesses. It means that for most businesses, investments and efforts go to waste. Do you know why Shopify's success rate is low?
Remember that the world of ecommerce is moving forward at a rapid speed. Though there are certain traditional strategies (ads or discounts), but they have failed to promote the products effectively and efficiently. As ads or discounts do not provoke customers to take action, you need to think of innovative, modern, proven, and efficient Shopify marketing strategies for survival.
For example, you cannot rely only on SEO (search engine optimization) and organic reach. You also need a good social media presence to build an audience interested in quickly and wanting your products. Province Apothecary's example will be worth mentioning here. The brand took advantage of social media to share consumer-focused campaigns. It is a cost-effective strategy to let others know how consumers use and like their products.
If you want to increase sales without running ad campaigns but don't know how to get sales on Shopify without ads, leverage user-generated content. Remember that 93% of customers now ask for user-generated content when shopping online. It is because testimonials from genuine customers show the authenticity of your products.
Also, many businesses get views but fail to convert them to sales. If you are facing the same challenge and thinking, "Why is my Shopify store getting views but not sales?" ensure that you use good-quality images. Remember that 75% of buyers say images significantly affect their online purchase decisions. So, use available solutions to make beautiful images of your products with attractive backgrounds.
Lower conversion rates could result from confusing website navigation, lack of brand trust, poor mobile experience, and unpersuasive product descriptions (use the LLM's tools to create product descriptions). By working on these areas, you can easily increase conversion rates Shopify.
Strategy 1: Leverage Referral Marketing with Post-Purchase Cashback
An effective referral program can be one of the best ecommerce sales strategies for Shopify stores, as 92% of people trust the referrals from people they know. Also, the referred customers are 16% more profitable and have a higher retention rate than those acquired through other channels.
Referral marketing is a low-cost and high-return channel that empowers and rewards loyal customers for advocating products. Consequently, businesses can reach a broader audience, generate more sales, and build trust.
The incentives include points-based systems, gift cards, and access to free services and products. But, from them all, post-purchase cashback is one of the most favorite, enticing, and best-performing rewards in referral programs. So, let's know about this game-changing growth hack in detail here:
What is Post-Purchase Cashback?
A post-purchase cashback is an instant reward every loyal customer gets for each successful referral. Cashback referral rewards appeal to most customers, especially those who want to earn extra, save money, or spend on something they like.
Post-purchase cashback referral marketing for Shopify is easier to implement with duo. duo is a tool that lets you set up a post-purchase referral program within minutes. Once the referral program is activated, a cashback offer will be generated on the thank you page. To obtain it your customers will have to share a unique discount code. When redeemed the invitee gets a discount and the original customer gets cashback.
The code can be shared through email, SMS, or via the thank-you page (DUO is Omni-channel and GDPR-compliant). As soon as someone redeems that code, they will get cashback. This highly flexible and customizable referral program fits many use cases and industries. Particularly, the health and beauty industry and the food industry, making it one of the best post-purchase referral tool on Shopify.
Why Post-Purchase Cashback Beats Traditional Discounts
Unlike traditional referral methods like loyalty points or discount vouchers, where customers earn points or get price discounts, instant cashback is more effective. Customers find cashback more appealing and a more tangible benefit that excites them and gives them a sense of satisfaction.
So, when businesses offer cashback through a referral program, it incentivizes loyal customers to return for subsequent purchases. In this way, the cashback referral marketing strategy maximizes Shopify store revenue and becomes an effective customer retention Shopify approach.
Besides that, it has also been proven to be a cost-effective approach to acquiring new customers. So, saying referral marketing is the future of ecommerce would not be wrong. Therefore, you should also use referral marketing to boost ecommerce sales 2024!
How to Implement DUO in Your Shopify Store
If you want to increase your Increase average order value Shopify, implement duo on your Shopify store and run your cashback referral marketing strategy:
Search duo on the Shopify App Store and download it.
Sign up and set up your referral program. It will take only a few minutes.
After that, your customers will get a cashback offer after each purchase..
You can customize your referral program according to your customer target and your profit margins. Learn how to set up a referral program on Shopify or customize it in detail here.
Strategy 2: Upsell and Cross-Sell with Smart Product Recommendations
Upselling urges buyers to purchase the pricier version of a product, while cross-selling aims to sell related items. The end goal of both is to increase a customer's order value. Let's see how these two strategies can help you increase sales per transaction here.
Why Upselling and Cross-Selling Are Underused on Shopify?
Have you ever noticed why most offline stores have small racks with various items at the checkout? Or, how easily can a cashier upsell a meal or encourage you to go for a bigger size when you already have confirmed your order?
Data reveals that 10 to 30% of revenue is generated from upselling and cross-selling. Remember that when someone is at checkout, there are higher chances of conversion and the best time to increase the AOV (average order value). Here, you can easily convince the customer to purchase an additional product, an upgrade, or a subscription.
But, most of the Shopify stores overlook the ecommerce upsell and cross-sell strategies despite their proven power to boost revenue. So, if, unlike them, you want to optimize the Shopify store for more sales, implement this strategy. You can easily do it by:
Give a limited-time offer for relevant upsell
Offer the products at a significant discount or half-price
Offer mini samples of new products at discounted prices
Upsell the add-on services
Upsell the subscriptions at a discount
How to Use Data-Driven Upselling on Shopify
According to data, 86% of consumers say personalization significantly impacts their purchase. Similarly, upsell and cross-sell also work best when you suggest relevant products to the customers and become one of the best Shopify customer engagement tactics.
You can choose the products based on their past purchases, behavior, and geography. In this way, you will offer the customers a more relevant experience, and they will find the suggested products more valuable. Resultantly, it increases customer satisfaction and business outcomes. So, if you want to benefit from these innovative ecommerce strategies, suggest relevant products that look natural.
Tools and Apps to Optimize Your Shopify Upselling Strategy
Studies show that upselling to existing customers is 68% more cost-effective than finding new customers. So, if you also want to benefit from this strategy, why not use the best Shopify apps for sales growth, like:
Bold Upsell
Bold Upsell is a basic yet functional Shopify upsell/cross-sell application. It is ideal for people who don't want to invest in high-end options. The app lets users create upsell offers on the cart page and motivates customers to upgrade their products or buy high-priced bundles.
The app's standout feature is its ability to target specific user segments. For example, you can send upsell offers to customers with less than $30 products in their cart. However, you can send customers a different offer if they purchase highly-priced products.
ReConvert
If you want to implement advanced Shopify marketing techniques, ReConvert will be your best partner. It helps you add checkout upsells, thank you page offers, one-click upsells, and more within minutes. The one-click upsell boosts the revenue by 15%.
You can customize the thank you page with personalized pop-ups, cross-sells, surveys, and videos. It is one of the easiest ways to boost customer retention and revenue. Above all, you can seamlessly integrate ReConvert with the current marketing stack, which helps businesses do more in less time.
Strategy 3: Abandoned Cart Recovery with Personalized Incentives
The cart recovery with personalized incentives is an effective strategy that helps you win back potential customers who have abandoned their shopping carts. Let’s learn about Shopify abandoned cart recovery here in detail:
The Power of Personalized Offers in Cart Recovery
Cart abandonment occurs when the buyers add the items to their online shopping carts but leave them without making any purchase. There could be multiple reasons behind abandoned carts, like:
The higher shipping costs
Delivery options are too slow
Preferred payment method may not be available
Reluctance to share the credit card information
Complex checkout procedures
Website errors
Declined credit card
Whatever the cause, bringing back the customers who have abandoned their carts is the only key to increasing revenues. One of the best ways to do this is to use Shopify discount and incentive strategies.
For instance, when sending re-engagement emails to buyers, you can include personalized incentives (discounts or cashback). The personalized offers always encourage the buyers to continue shopping with checkout.
Best Practices for Abandoned Cart Email Campaigns
Every brand is different, so you must carefully plan, design, and test abandoned cart email campaigns to find what works. The following practices can be of great help if you want to drive traffic to Shopify store:
Understand why your shoppers have abandoned their carts.
Personalize the emails based on your customers' cart size, purchase history, and product preferences. It is one of the most effective customer acquisition Shopify strategies, as customers investigate when they find something new aligned with their interests.
Align the email copy to the brand voice
Always personalize the subject line that fits the customer's profile
Feature the best quality product shots of the abandoned products
Shopify Apps for Cart Recovery Automation
You can use the following apps to optimize Shopify store for more sales and cart recovery automation:
Klaviyo
Klaviyo allows you to customize the cart of abandoned emails and target potential customers efficiently. Aside from email customization, you can add multiple messages and branch the flow depending on the cart's time value. You can also turn off the abandoned cart messages from your ecommerce stores. Resultantly, the customers will only receive the message from Klaviyo, which boosts the success rates.
Omnisend
Omnisend is the complete marketing automation application for Shopify stores. It has been specifically designed for ecommerce retailers and includes robust abandoned cart recovery features. So, the users can easily combine SMS, email, and more to create an omnichannel abandoned cart strategy.
Conclusion: Combine These Strategies for Maximum Shopify Sales Growth
Shopify accounts for 26% of the global ecommerce market share; in 2024, its sales reached $6.3 trillion. So, if you are considering building a Shopify store, you have made the right decision. But, to take your sales volumes to the next level, you must implement lesser-known Shopify growth hacks like referral cashback, cart recovery, and upselling.
Combining all three strategies can help create an engaging customer journey and urge your buyers to return. So, what are you waiting for? Take your first steps, execute these strategies, and see a clear difference in your Shopify store's performance!
