5 Post-Purchase Upsell Pages Examples And How To Improve Them
Nov 23, 2024
5 Post-Purchase Upsell Pages Examples And How To Improve Them
With steep competition for brand loyalty and rising customer acquisition, smart stores focus on higher ROI strategies that boost the AOV of customers' carts.
But how do they do it?
The answer is simple: by "post-purchase upselling"!
The best thing about upselling is that there is no additional marketing cost, offers never impact the initial checkout, and there is a higher likelihood of offer acceptance. That's why Shopify merchants witness a 10 to 30% boost in revenue, a 20% increase in CLV, and a 75% increment in customer retention.
Do you consider implementing the same strategy to boost average order value?
If so, don’t forget to combine upsell strategies with referral programs like DUO’s instant cashback to enhance customer purchase value and boost loyalty. But before that, look over the post-purchase upsell pages examples and get inspiration!
What Is A Post-Purchase Page?
Upselling offers customers a highly-priced and more valuable version of a product they are searching for. In this way, you can fulfill their needs in a better way and they walk away more satisfied. But, it also increases the average order value (AOV) of e-commerce stores. That’s why, when it comes to sales techniques to boost average sales, Shopify upsell programs always come out to be the best approach.
Upselling increases the average order value and helps retailers build deeper and stronger relationships with customers by suggesting upgraded or premium products. It eventually delivers better value and lets the customers feel they have a better offer or deal, encouraging them to return to you.
Let’s look over the examples of post-purchase upselling here:
Amazon Music: The music streaming platform offers a free plan that anyone can participate in. However, only paid subscribers can access premium features like unlimited plays, ad-free music, and offline playback.
Level 8: They provide cosmetic bag kits and free organizers with luggage cases, along with discounts on the bundles.
CRVFT: They provide lots of add-ons and expensive bundles. Buyers can save when they add the styler and enjoy free shipping on hair styling products.
Now, let’s see why these post-purchase strategies are so important for an e-commerce and/or Shopify store:
Upselling strategies can boost sales and revenue by convincing customers to spend more. Resultantly, stores can boost their bottom line without getting new customers.
Stores that employ upselling strategies effectively get a competitive advantage in the market. That is because they show a commitment to customer satisfaction.
Post-purchase upsells also foster connections with customers and foster loyalty. Ultimately, it helps businesses to make repeat purchases.
It can help you in inventory management. The store owners can provide discounts as post-purchase offers and manage their inventory efficiently.
Not only these but upselling also impacts conversion rate; let's know about that below!
What Conversion Rate To Expect?
The upsells act like product recommendation engines that help the stores convert rates and drive more sales. To make it clear, let's take the example of Bomb Tech Golf, which is a gear company. They set the upsell strategy, which increased the conversion rate by 45%, boosted the average order value by more than $60, and reduced the abandoned cart rate by 10%.
After this remarkable improvement in performance, the company increased its ad spend, bringing more traffic to its website. Ultimately, it scaled their revenue and company. Bain & Company also used an upsell marketing strategy, which increased customer retention by 5% and boosted profit by 25% to 95%.
On average, post-purchase upsells can help businesses boost their conversion rates by 4%, while many merchants claim that they have increased their conversion rate to 10%. But remember that your success rate depends on how well your strategy has been aligned with your customer’s initial purchase and preferences.
If you want to boost the conversion rate like others, you implement exclusive discount upsells; complementary product upsells, and time-sensitive upsell strategies. If you have already employed these techniques and are interested in upsell conversion rate optimization to reach the target, find below how to improve these strategies and achieve your goals.
Example 1: Simple Product Upsell with a Discount
An example of product upselling with discounts comes from a clothing brand. The brand uses the subtle upsell on the cart page and offers a 15% discount if customers add another item to their cart. This “buy one, get X% off on second” is one of the most effective strategies for increasing AOV (Average Order Value) with upsells.
A 15 to 30% discount works great for these offers because it lets the customers get the deal while letting the businesses earn most of their revenue. Not only can the cart pages, but such types of offers can be displayed on the announcement bar to attract customers.
What Is Well Done:
The strategy worked well because customers see the discount offer added to their cart. Psychologically, not accepting such offers lets the customers feel like they are leaving money on the table. Also, as the product is what customers frequently use, this approach boosts sales and profit.
In such offers, customers not only save money but they can also enjoy various other perks like free shipping. It (free shipping) is an appealing benefit that encourages the customer to choose this offer.
How To Improve:
Providing a fixed amount or a percentage off on the next purchase is a simple but effective strategy to motivate to add more products to the cart. But, you can improve this strategy by combining it with a referral program. You can offer buyers tangible savings, encouraging them to share your products or brand with others in their circle. Not only this, it will also urge them to get back to you.
If you also want to harness the power of word-of-mouth to get loyal customers, let Shopify upsell, and referral tools like Duo help you set the referral programs with instant cashback rewards. It will take just 10 minutes. Yes, you heard it right!
Once you have implemented the referral program, your customers will get an auto-generated unique post-purchase discount code to share with their friends and family. When any of them redeem the code, your new and existing customers will be instantly rewarded with cashback.
The cashback gives an immediate value that buyers can use on the next order. It encourages them to make additional purchases while feeling rewarded for the referrals. So, it becomes a unique approach that lets stores like yours grow their customer base organically. Also, it creates a sense of community among the current customers.
Example 2: Bundling Complementary Products
Product bundling is an effective and smart strategy retailers use to improve customer satisfaction and increase sales. It also helps the stores to manage the inventory efficiently as they can pair up the slower-selling items with popular ones. It reduces the leftovers and lets the retailers sell more.
Bundling can be of three types (pure bundling, price bundling and mixed bundling). Let’s take the example of a pillow brand here for understanding. The brand bundles the products on the website to encourage customers to buy the complete set (with all the complementary bed items). The bundling lets the customers feel they are getting a good deal and spend more.
What Is Well Done:
The bundling tactic works well because all the products go together naturally for a good reason. The customers get everything at once, making shopping easier and the whole experience enjoyable.
Customers usually get overwhelmed by seeing different products, and convenience is what most of the time pushes the customer to buy. Plus, the advantage of saving money motivates the buyers to purchase. It encourages them to add more products to the cart as they save money. In this way, it becomes an effective strategy for maximizing customer value post-purchase.
How to Improve:
Alongside the upselling, you are also running the referral program. So, consider integrating social sharing with your referral program to maximize conversions and exposure. You can provide social media graphics, pre-written posts, or shareable content to your customers, which they can share on their social media handles. Now you might be thinking, what's great about it?
In this way, your advocates will share their shopping experience and purchase decisions with all their contacts on all the social media platforms. It not only increases the viability of your products or upselling offers, but it will also drive actions.
If you are not convinced that social media and referral programs are not a match made in heavens, see what the stats say:
More than 90% of millennials follow different brands on social media
86% of females always look at social media before making any purchase
About 28% of the customers don’t try any product without getting approval from their friends
Buyers spend 20 to 40% on brands that engage with them on different social media platforms
Example 3: Time-Sensitive Upsell Offers
Urgency always drives conversions, which the Bob & Lush product page has proved through its upsell strategy. Bob and Lush sell the best quality food for the dogs. The brand offers a free next-business-day delivery if the customers place their order before 4 pm. The word like "Today Only," "Before," or "One Time Offer Only" creates urgency. Likewise, you can also add the countdown timer.
The customers can see the time limit as soon as they see the offer and quickly take the needed steps to avail it. It boosted the conversion rate as it increased by 9.1% and overall revenue by 27.1%, which is amazing. You can also introduce the idea that this offer is valid as part of the upsell strategy in your upsell offers.
What Is Well Done:
The brand created an air of in-demand exclusivity by adding an urgency message. Now, the shoppers feel the urge to buy it before the offer goes away forever. Another tactic is placing the message just below the product name, ensuring that all the visitors interested in this product can easily read it.
How to Improve:
There is always room for improvement; the same is true for the present case. For e-commerce upsell optimization, you can combine the urgency with a referral incentive (instant cashback reward). In other words, double up the cash rewards for a limited time.
It will encourage the customers to refer to your products and purchase again. Besides that, you can also introduce exclusive awards and limited edition rewards or allow early access to new features for a limited period.
Remember that you should not make your entire referral program a limited-time offer. Instead, you can change the value of the incentives for a specific period. That's because you need to keep the referral program ongoing, and referral incentives for online stores should remain available to the customers, encouraging sharing.
Example 4: Free Shipping with Upsell Purchase
Many customers hate to pay for shipping, and about 85% say free shipping is more important than fast shipping. Besides that, the brands that offer free shipping have witnessed 84% less cart abandonment.
Remember that when buyers see products delivered for free, they try to add more products to the cart. It boosts the average order value by 30% for the stores. So, saying "free" has a magnetic pull that makes us happy whenever and wherever we see it.
To understand it better, let's take the example of Glossier here. Glossier is a beauty brand whose target audience is millennial women. The brand uses the free shipping countdowns to upsell the products. The platform offers free shipping when a customer spends 50$. That's why a shopping cart prompt always reminds customers to spend more to reach free shipping.
But, when setting the free shipping threshold, remember that it must be the lowest price you are willing to send the products for free. You can also use the MOV (Median Order Value) to calculate.
What Is Well Done:
Higher shipping costs are one of the major reasons why many customers abandon their carts. So, free shipping becomes a powerful incentive that urges customers to click the "Buy Now" button. Instead of paying for the delivery charges, customers prefer buying more. If not, you can encourage them to buy more expensive products through free shipping.
How to Improve:
Remember that customers who reach the checkout stage are more interested in your products. It makes selling your other services, offers, or products easier for them during checkout. And this is what makes referral marketing after purchase so successful.
Adding the referral program into your checkout flow as the post-purchase offer will be a great idea. When your customers reach the thank you page to complete the order, they will be notified about your referral program. It can be in the form of an upsell box, a pop-up box within the checkout page, or a page between the thank you and checkout page.
The referral program promotion at this stage will help you tap into the buyers who are already engaged with your products or brand. When you incorporate the referral program offer into the checkout flow, ensure it is easier for the customers to sign up. By integrating referral programs in post-purchase, you can see a boost in repeat purchases and brand loyalty.
Example 5: Membership Upsell Post-Purchase
Another clever strategy to upsell online buyers is to convert one-time purchases into recurring ones. You can easily get it done by asking them to subscribe to your products, and in return, they can get discounts or enjoy added benefits.
Let’s take the example of a skincare brand that uses the subscription or membership upsell strategy. They use the subscription upsell on the cart page. The customers will subscribe, and in return, they can save money (up to 15%).
What Is Well Done:
Upselling the products to customers through membership or subscription is a great idea, especially when the first sale brings in less cash. And, this strategy has performed well because the customers can easily see the subscription discount added to the cart.
Aside from saving money, subscribers or customers can enjoy various perks, including free returns and shipping. All these perks make this offer tempting for customers and motivate them to choose a recurring payment plan.
How to Improve:
Upselling will boost average order value and revenue. But, you can only upsell when you have retained existing customers and a strong customer base. Nothing could be better than referral-based reward programs to encourage customer retention. Various strategies, including cash rewards, in-app mobile offers, and points-based systems, are effective customer retention strategies for retailers of all sizes.
Remember that referral marketing is a cost-effective strategy that taps into existing customers' loyalty and trust to attract new customers. When you reward your existing customers, you turn them into your brand advocates, fueling the business growth and fostering valuable customer relationships.
Best Practices for Improving Post-Purchase Upsell Pages
To enhance your customers' post-purchase experience, improve post-purchase upsell pages. Following are the best practices that you can follow in this regard:
Call to Action Placement:
In e-commerce, CTA (call to action) buttons are not just the prompts on the page but crucial marketing tools that guide the users to make a purchase. Therefore, it is crucial to ensure their strategic placement as it will maximize their visibility and enhance user interaction.
For instance, placing it away from other elements will let it stand out. It can easily draw your customers' attention, increasing the chances of a click. Plus, you should also personalize the CTAs to get better results. For example, you can customize them with the merge tags which show your free shipping threshold and how far away a customer’s cart is from that offer.
Clear Value Proposition:
Upselling techniques with referral programs give you a sophisticated blend of marketing art and science. This combination aims to boost the value of products that customers purchase and enrich their experience. The strategy not only increases the AOV (average order value) but also improves customer loyalty by providing the customer with those products they genuinely need.
By leveraging the trust in customer referrals, upselling becomes the natural progression in your customers' journey. Remember that it is a subtle art; if you execute it correctly, it does not feel like a sales pitch; instead, it becomes a friend offering helpful suggestions.
The combination of upselling with a referral program also gives a way to maximize CLV (customer lifetime value). Also, it is a great way to build a strong and deep relationship with your customers by understanding their needs and suggesting products that complement their initial purchases.
If you want to ensure effective upselling techniques within referral programs, here are a few suggestions for you:
Always tailor the upsell offers to your customer's preferences and purchase histories.
You can encourage quick action by adding urgency or limiting your upsell offers.
Always try to create a sense of privilege or special access
Always set the feedback loop and use the feedback of customers to refine your upsell offers. Also, if the referred customer enjoyed a service, you can ask them to review it and offering them a related upsell can be a great idea.
Always try to educate the customers by telling them about the utility and value of upsells
Using Tools Like Duo for Seamless Integration:
When you think of combining the upsell and referral programs, you can get help from Shopify upsell and referral tools like Duo. You can install Duo from the Shopify App Store and set your referral within 10 minutes. Later on, you can integrate it with upsell strategies.
The best part is that Duo's cashback program can easily fit into your upsell strategies. Ultimately, it can help you maximize revenue, increase loyalty, and build a stronger customer base. Besides that, Duo can help you in:
Setting the rewards depending on the order value (with just a few clicks)
Use manual referral verifications to avoid fraud
Enable the post-purchase cashback offers and email notifications
You can also customize the emails with your brand and tone
Conclusion
If you want to increase your e-commerce site's average order value, post-purchase upsell strategies can greatly help. For instance, you can set set-up a product to upsell with a discount, but don't forget to add referral incentives to your offer to boost engagement. Likewise, when you upsell bundle complementary products, social sharing integration can maximize exposure. Time-sensitive upsells are effective but pairing urgency with referral incentives assures repeat purchases.
Free shipping and membership upsell with referral cashback or discount rewards encourage brand loyalty and customer retention. In case you don't know how to integrate a referral program into your upselling strategies, there is no need to worry as Duo is available. Duo’s referral solution optimizes upsells and referrals and assures higher AOV, profits, CLV, and engagement. So, what do you need more?
